MODEL INFLUENCER
In the world of modelling, a recent seismic shift has occurred, redefining the methods used to scout models. This transformational force? Social media. TikTok and Instagram have shattered the traditional barriers of the industry, opening doors for a diverse array of talents.
In the days before social media, the discovery of models often relied upon chance, for example Naomi Campbell was spotted window-shopping in Covent Garden and Kate Moss was spotted at JFK airport.
Gone are the days when model scouts would comb through bustling city streets, festivals or attend exclusive events in search of the next face to grace the covers of magazines or walk the runways of high-end fashion shows. Today, the quest for scouting models begins and ends on the screens of smartphones, where Instagram, TikTok and other platforms serve as virtual stages for aspiring models to showcase their specific style and individuality.
One of the most significant impacts of social media on modelling is the rise of the influencer model. These individuals are both models and content creators. They use their popularity on social media to attract work with brands, get paid to promote products and land contracts with modelling agencies. Haley Kalil for example, is a scientist, turned content creator and model who is consistently creating the most watched content on the internet.
Social media has ushered in an era of inclusivity and diversity within the modelling industry. By amplifying under-represented voices and shining a spotlight on marginalised communities, platforms like Instagram have become catalysts for change, giving voice to those often overlooked, changing beauty standards and challenging stereotypes. These days, you’ll find a wide range of models are now being utilised from mature, plus size models to models with disabilities and a spectrum of LGBTQ+ models gracing our screens, from TV to Social Media.
Storm Management known for discovering the worlds most successful models, is one of the worlds leading, multifaceted model agency that recognises the evolving modelling landscape. While they represent a diverse range of established and up-and-coming models, Storm also fosters the careers of digital creators, brand ambassadors, creatives and advocates. This allows them to connect brands with a wider range of talent, from those who rock the catwalk to those who captivate audiences online.
In the realm of model booking, Social Media serves as the initial stop for clients assessing potential talent for a job. It functions as a digital portfolio, offering clients a comprehensive view of a model’s persona and past work. Instagram, in particular, has emerged as a pivotal platform for aspiring models to promote themselves effectively, allowing them to connect with agencies, brands and photographers. Success stories abound among models who have cultivated an active presence on Instagram, leveraging their large social following to expand their reach and opportunities.
Ultimately, social media has irrevocably transformed the model casting and scouting process making it easier for the girl or guy-next-door to become the next top model. As the boundaries between traditional modelling and social media influence continue to blur, the future of modelling looks brighter and more diverse than ever before. Whether you’re a seasoned professional or an aspiring talent, the power to shape your own destiny lies in the palm of your hand.
See yourself at the forefront of the evolving modelling landscape?
Project Influencer empowers individuals to navigate the world of social media and influencer marketing, paving the way for a successful career in influencer modelling. Take the first step today and see where your talent can lead you.