Types of Influencers
TYPES OF INFLUENCERS
Nano Influencers: 1K-10K followers
Nano influencers might have a tiny following, but don’t let their size fool you. They’re like gold dust for online advertisers & brands. Despite their small numbers, nano influencers are really passionate and often very focused on hyper-local or very niche content with a highly engaged audience. If you are someone who has a distinct niche that you’re passionate about (such as sunsets, doors or finding the best burgers), this could be the influencer type for you.
Even with under 10K followers a nano influencer can still generate an income.
Nano Influencer
Earning potential:
£10 – £250 per
post or video.
10K FOLLOWERS DJ/FASHION INFLUENCER
Micro Influencers: 10K-50K followers
Micro-influencers are like mini-celebrities on the internet. They’re regular people who are still niche-focused and often have higher engagement rates than some larger influencers. They have a dedicated group of followers who trust and admire them.
Nano and Micro influencers may have fewer followers, but their audiences are more engaged. This makes them ideal for brands targeting specific niche communities.
Micro Influencer
Earning potential:
£100 – £500 per
post or video.
Mid-Tier Influencers: 50K-500K followers
Mid-tier influencers are the elite gems of social media who focus on broader content scope with a wide mix of niche and general topics. They maintain relatively high engagement attracting a wide ranging and loyal audience compared to mega-celebrities. This means that brands like to work with them because they can reach a specific group of people effectively. With hard work and dedication this tier is a very achievable target for those looking to become full time influencers.
Mid-Tier Influencer
Earning potential:
£500 – £5,000 per
post or video.
Macro Influencers: 500K-1M followers
Macro influencers are like the “big stars” of social media, often including celebs or individuals who have gained significant online fame. They have a broad appeal and reach, which attracts lots of followers, often hundreds of thousands or even millions and they’re well-known for what they do online, which makes them a great choice for campaigns where mass awareness is key.
Macro Influencer
Earning potential:
£500 – £5,000 per
post or video.
Mega Influencers: 1M+ followers
Mega Influencers generally include top-tier celebs, athletes & individuals who’ve achieved widespread fame or have a massive online presence with an earning potential of £10,000-£1 million+ per post or video.
Kylie Jenner became a successful influencer on social media through her strategic use of platforms like Instagram and Snapchat, where she showcased her glamorous lifestyle, beauty products, that allowed her to engage and connect with a massive and dedicated fan base. Launching her own cosmetics line, Kylie Cosmetics further solidified her influencer status.
Mega Influencer
400M Instagram followers
54.8M TikTok Followers
Earnings per sponsored post on Instagram $1.8 million
Andre Rebelo, known as Typical Gamer, found YouTube success by starting in 2008 with gameplays, his engaging commentary and consistent uploads set him apart. He later diversified with live streams, challenges and collaborations helping him to gain a worldwide fanbase and become the top gaming YouTuber.
Mega Influencer
14.6M YouTube Subscribers
2M TikTok Followers
Earnings per year: $145k – $2.3 million per year